Lidia Weber, Mariya Naydis, Iryna Natalicheva and Nadine Ahmad Bring Their Own Style to Oktoberfest. Munich’s Oktoberfest has always been a place where tradition is taken seriously, but tradition here has never meant standing still. This year, inside the elegant atmosphere of the Marstall tent, Bavarian heritage met couture, jewellery, contemporary art and niche fragrance.
Among the guests were Lidia Weber, Mariya Naydis, Iryna Natalicheva, Nadine Ahmad and Anna Stukkert, women from different creative worlds brought together by an appreciation for craftsmanship, individuality and contemporary style. Their appearances offered a glimpse at the changing language of Bavarian fashion in 2026, where traditional references increasingly meet couture and modern design.
Lidia Weber, Managing Director at Oliver Weber Collection, chose a couture creation by Lana Graff, founder of LanaGraff Couture. Graff’s more than 30 years in haute couture, eveningwear and theatrical costume were reflected in the craftsmanship of the look. Weber paired it with jewellery by Oliver Weber Collection, adding a contemporary accent to the festive setting at Marstall.
Anna Stukkert chose a distinctly Bavarian interpretation, wearing a creation by Munich designer Iryna Natalicheva, founder of the new label tracht N trend. Natalicheva’s experience with traditional clothing began long before her work with Bavarian Tracht. In 2014, she graduated from ESMOD Munich with the highest distinction and received the Goldene Nadel for her Kavkaz collection, in which she reinterpreted traditional dress through a contemporary fashion language.
With tracht N trend, Natalicheva now brings the same philosophy to Bavaria, preserving the character of traditional clothing while giving it a modern silhouette and sensibility. Her background in tailoring, pattern construction and production allows her to approach each design from both a creative and technical perspective.
Mariya Naydis appeared in a dress of her own creation, bringing art directly into the fashion conversation at Marstall. As part of the Oktoberfest programme, she also presented the teaser for “Rendez-vous mit Jesus” to international producers. The project combines painting, contemporary dance, philosophy and cinema, reflecting Naydis’ distinctive visual language inspired by contemporary European art and theatrical aesthetics.
Nadine Ahmad, founder and CEO of niche fragrance house Young Voyage, wore a Dirndl by Noura Hermosa, bringing contemporary elegance to Bavarian tradition. She also presented Musk Thé, the debut fragrance from Young Voyage and the first of five fragrance lines. Vegan, intimate and limited to exactly 1,000 bottles, the fragrance reflects a vision that connects nature, technology and human instinct through plantable seed-paper packaging and AI integrated into the creative process. Ahmad’s journey with the brand has also included a two-year defence of the Young Voyage name against Hermès, from which she emerged without changing a single letter.
At Marstall, these different creative languages came together naturally. Couture, Tracht, jewellery, art and fragrance did not compete with Bavarian tradition but became different ways of interpreting it.
In 2026, Bavarian dress remains rooted in heritage while becoming increasingly personal, international and couture-driven.
