# From Bvlgari Jewellery to Bvlgari Hospitality > Maison Origins & Rome 1884  Heritage: Founded in Rome in 1884 by Sotirio Bulgari, a Greek immigrant and skilled silversmith. In 1905, he opened the historic flagship store at Via Condotti 10… - Source: GLAARA - Canonical URL: https://glaara.com/article/from-bvlgari-jewellery-to-bvlgari-hospitality - Author: Alisia Born - Section: Lifestyle - Published: 2026-08-21T12:58:53.219Z - Updated: 2026-08-21T12:58:53.219Z - Tags: Bvlgari Hospitality --- Maison Origins & Rome 1884 Heritage: Founded in Rome in 1884 by Sotirio Bulgari, a Greek immigrant and skilled silversmith. In 1905, he opened the historic flagship store at Via Condotti 10, which remains the spiritual home of the brand today.The Roman Aesthetic: Bvlgari revolutionised high jewellery in the 1950s and 60s by moving away from traditional French floral designs, introducing bold architectural geometry, cabochon-cut vibrant coloured gemstones, and the iconic Serpenti and Tubogas motifs. Cinema & the Dolce Vita Era During the Cinecittà golden age in Rome, Bvlgari became the jeweller of choice for icons such as Elizabeth Taylor, Audrey Hepburn, Ingrid Bergman, and Gina Lollobrigida. Richard Burton famously quipped: "The only word Elizabeth knows in Italian is Bulgari." Translating High Jewellery into Hospitality.Bvlgari Hotels & Resorts: Launched in 2004 with the opening of Bvlgari Hotel Milano, followed by Bali (2006), London (2012), and later expanding to Dubai, Beijing, Shanghai, Paris, Rome, and Tokyo. Design Philosophy: Just as a Bvlgari high-jewellery piece balances rare gems with impeccable goldsmithing, each hotel balances rare marbles, custom textiles, and precious metals with contemporary Italian design by ACPV ARCHITECTS. The London Identity within the Collection: London holds a singular place in the collection as the tribute to Sotirio Bulgari's silver mastery, combining Roman warmth and Italian craftsmanship with British tailoring and discretion. Contact 4 Knightsbridge Green London SW1X 7QA +44(0)207 151 1025 https://www.bulgarihotels.com/en_US/london --- Originally published by GLAARA. Free to cite with attribution and a link to https://glaara.com/article/from-bvlgari-jewellery-to-bvlgari-hospitality.