# How Irina Biss Turned Reinvention Into a Business Model > Most entrepreneurs build a business around a product or a market opportunity. Irina Biss built hers around a question, what if the most valuable investment a person can make is in becoming the next version of themselves? From leadership events at Davos and Cannes to a global coaching platform, that idea now anchors everything she creates. - Source: GLAARA - Canonical URL: https://glaara.com/article/how-irina-biss-turned-reinvention-into-a-business-model - Author: Glaara Editorial - Section: Lifestyle - Published: 2026-08-10T07:08:04.668Z - Updated: 2026-08-10T07:08:04.668Z - Tags: Irina Biss, Leadership Access Group, entrepreneurship, coaching, longevity, leadership --- Most entrepreneurs build businesses around a product, a service, or a market opportunity. Irina Biss built hers around a question: What if the most valuable investment a person can make is in becoming the next version of themselves? That idea has shaped every venture she has created, from international leadership events to transformational coaching, and continues to define her growing global platform. Today, Biss is the founder of Leadership Access Group, an international company that creates exclusive networking experiences during some of the world's most influential events, including the World Economic Forum in Davos, the Cannes Film Festival, and the Venice Film Festival. At the same time, she has developed an international coaching business centered on helping women reinvent their lives with greater clarity, confidence and purpose. Irina Biss, founder of Leadership Access Group. ## From Personal Reinvention to Entrepreneurial Vision Before becoming an entrepreneur, Biss experienced repeated reinvention herself. Leaving her home country at a young age, she built a life across seven countries, worked in multiple industries, learned new languages and adapted to different cultures. Every challenge reinforced a lesson that later became central to her business philosophy: adaptability is one of the greatest competitive advantages an entrepreneur can possess. ## The I.R.I.N.A. Method: Turning Experience Into Intellectual Property Her signature framework, The I.R.I.N.A. Method, transforms years of experience in coaching, psychology, mindfulness and personal development into a practical system for change. The methodology follows five stages: Identify, Reconnect, Imagine, Navigate and Act. Rather than focusing only on motivation, it emphasizes sustainable transformation through clarity, accountability and action. ## Building Communities Instead of Audiences Leadership Access Group was created to connect decision-makers through carefully curated experiences. Its flagship initiative, The Longevity Code Gala Dinner, is organized three times each year during internationally recognized events, bringing together physicians, scientists, entrepreneurs, investors and innovators in an environment designed to encourage meaningful conversations and long-term collaboration. Irina Biss on the red carpet at the Cannes Film Festival. ## Why Longevity Is Also a Business Opportunity Biss believes entrepreneurs play an essential role in connecting healthcare, biotechnology, artificial intelligence, nutrition and investment. By creating opportunities for interdisciplinary collaboration, she aims to accelerate innovation in one of the world's fastest-growing industries. ## Leadership Through Adaptability Markets evolve, technology evolves and entrepreneurs must evolve with them. According to Biss, curiosity, resilience and continuous learning are no longer optional, they are essential leadership skills for building sustainable businesses. ## Looking Forward Rather than building a single company, Irina Biss is building an ecosystem where entrepreneurship, personal transformation, longevity and international collaboration reinforce one another. Her vision is to create environments where ambitious people gain not only knowledge, but also meaningful relationships, confidence and the courage to pursue ideas capable of changing industries and lives. ## Contact Website: theirinaeffect.comInstagram: @irinabiss_Company: Leadership Access Group SrlVAT Code: SM32015Republic of San Marino --- Originally published by GLAARA. Free to cite with attribution and a link to https://glaara.com/article/how-irina-biss-turned-reinvention-into-a-business-model.