Maxim Berin Did It Again: Robbie Williams Headlined an Unforgettable Night in Sardinia

There is a recognizable rhythm to a BIG ART Festival evening: an exceptional destination, an international audience, carefully chosen partners and a headline artist capable of changing the energy of the room. In Porto Cervo on August 9, Maxim Berin brought all of those elements together at Romazzino, A Belmond Hotel, with Robbie Williams at the center of the night.

Guests included Domenico Dolce, Sylvie Meis, Tara and Jessica Getty and Caroline Scheufele, with leading figures from fashion and international society completing the room.

At Romazzino, the venue itself became one of the evening's protagonists. Its relationship with the landscape, elegant hospitality and Sardinian character gave BIG ART Festival a distinctive backdrop for an event designed around detail and emotion.

Chopard and Caroline's Couture created two of the evening's standout moments with presentations devoted to high jewellery and fashion. The shows added elegance and theatricality while remaining fully integrated into the atmosphere of the festival.

DENZA's presence connected the festival to a new generation of premium mobility. The BYD Group brand began working with BIG ART Festival in Hong Kong in spring 2026 and continued that collaboration in Porto Cervo, represented by Alessandro Grosso, Italy Country Manager for BYD and DENZA.

Gastronomy provided another layer of the evening's luxury experience. Adoria Caviar's Signature Beluga, Asetra and Imperial selections were served alongside D.Rock Champagne, La Scolca wines and bottles selected from Il Palagio by Tony Sasa.

With Eleonora Incardona hosting in Chopard jewellery, the entertainment moved seamlessly from dinner into live music. Max Merseny set a sophisticated tone and the Esteriore Brothers followed with the warmth, humour and energy that have become their signature.

At the center of the night was Robbie Williams. For more than 80 minutes, he combined showmanship, humour and a catalogue of global hits, starting with 'Let Me Entertain You' and later performing favourites including 'Feel' and 'Angels'. The crowd remained fully engaged from the first song to the last.

Maxim Berin, CEO of Berin Iglesias Art and Founder of BIG ART Festival, said the Porto Cervo edition captured the festival's philosophy perfectly.

Our goal has always been to create more than an event. Robbie's performance, the response from the audience and the beauty of Romazzino produced an atmosphere that was impossible to manufacture. These are the nights people carry with them, and that is what matters to us.

The festival's ambitions extend well beyond Sardinia. On October 10, BIG ART Festival will enter the Singapore market during Formula 1 weekend, staging its debut at Capitol Kempinski Singapore with Busta Rhymes as the headline performer. It is the next step in a calendar increasingly built around globally relevant destinations.